Herr's Flavor Quiz

Social Media Strategy

When it comes to variety Herr's Snacks is a leader of the snack food industry which certainly wasn't apparent from their social media presence. We designed and built a unique web app to quiz social media fans and reveal a match between their personality and one of Herr's latest flavors.


Finding Your Flavor

After a few rounds of mad-lib style questions the quiz paired you with a custom digitally painted character of your specific flavor! Herr's Snacks social media experience targeting a new younger audience and quickly went from tasteless to "living with flavor".

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Flavor Personalities

Illustration / Digital Paintings