Locally Owned. Locally Operated. Locally Loved.
Campaign / Brand positioning
Good Neighbor Pharmacy came to us stuck in a classic battle of David and the Goliath. With a reevaluation of the core values and the help of passionate store owners we built an anthem. The "Locally Owned. Locally Operated. Locally Loved." campaign was new found leverage to wield.
A New Home Grown Look
Rebrand / Print
Back to the roots we went reevaluating what makes each individual pharmacy so special. Good Neighbor Pharmacy needed something original, something energizing, something different from the traditional white bread pharmaceutical branding. We kickstarted the rebrand with a fresh new tagline and a authentic new look. The "Locally Owned. Locally Operated. Locally Loved." rallying cry was born and the new home grown print campaign lit the way.
Pharmacist Straight Scoops
Testimonials / Webisodes
Superior customer service doesn't only keep customers coming back it keeps them healthy and the small businesses they support alive. Good Neighbor Pharmacists pride themselves on a straight forward friendly approach that is second to none when it comes to customer service. But don't take our word for it these straight scoop testimonials speak for them self.
Pharmacy of the Year Award
Tradeshow / INCENTIVES / rewards
Every year dedicated customers nominate their favorite pharmacy for the chance to win the Pharmacy of the Year award. Finalists are given the opportunity to share their story at an industry leading pharmaceutical tradeshow in Las Vegas Nevada called ThoughSpot. This often opens the door to new Industry insight, plenty of networking opportunities and even better service through cutting edge training.
reBRAND / REVITALIZE / Signage
Transpharmation is a project to help keep less fortunate stores looking and performing their best. Along side a talented team of coworkers and a brilliant production team we brought Transpharmation to life and successfully revitalized a select few Good Neighbor Pharmacy's. My personal role was to assisted with branding, interior signage and any large scale graphics the remodeling team needed.
Commitment to the Community
Fundraiser / PR stunt
Good Neighbor Pharmacy is genuinely committed to the communities they serve and giving back is a perfect way to keep things thriving. We decided to partner with KaBOOM! and sponsor playgrounds builds for deserving communities across the United States. Over 200 Volunteers from the local community came out to help and the playground erected in a single weekend.